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Growing Up Digital
When I started out in public relations, I wasn’t the digital guy. In fact, I took a much more traditional route. In a way, I grew up digital. I started working with some tech clients who wanted the...
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CTV Interviews John Seng About Armstrong Controversy
Following my op-ed in Saturday’s Washington Post, CTV News contacted me to participate in a live interview this morning about the Lance Armstrong controversy. Click the image below to view the segment....
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Some “Pinterest”ing Changes!
As social media continues to grow, marketing and communications professionals struggle to keep up with how these various platforms can benefit them. Pinterest has recently made some changes to their...
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Natural disaster, health care + social media. Where do they converge?
Food, clean water and shelter are the primary concerns in the Philippines this week as locals struggle to recover from the destruction of typhoon Haiyan. Supplies by the tons are being flown into the...
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The world’s most efficient health care systems
Bloomberg compiled a list of the most efficient health care systems around the world. The rankings took into consideration health care cost per capita, percentage of GDP spent on health care and life...
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Credibility differentiates products: Nine out of ten marketers agree
How many times have you heard a company say that nine out of 10 doctors agree you should buy what they’re selling? It’s a trope that has existed since the early days of marketing and advertising....
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Science: The key ingredient for successful food, nutrition, health and...
“Let food be thy medicine and medicine be thy food” is a proclamation issued by Hippocrates, the father of modern medicine more than two thousand years ago. Little did Hippocrates know that the science...
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Getting smart about media relations: It’s not one size fits all
I recently attended PR News’ Media Relations Next Practices Conference where industry experts gathered to discuss all things media relations: the latest best practices for media pitching, campaign...
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Will FDA’s blood glucose monitoring guidance get the job done?
Over the course of 2013, there was a lot of discussion in the diabetes community about blood glucose monitoring, specifically: Whether or not monitors available today meet current accuracy standards...
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One Giant Leap for Branded News
What do you do when your brand wants to promote exciting news, but your product remains the same? If you’re Red Bull, you float a balloon to the edge of the atmosphere and jump out. It’s called branded...
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